Stories, objects & visual identities
Selected work for Artefact, across editorial writing, brand communication, website and campaigns.
01. Brand Identity & Website
Established Artefact’s brand identity, positioning and tone of voice. Designed and built the website, bringing together typography, imagery and layout to create a cohesive digital presence.
02. Art Direction & Visual Content
Created visual concepts and imagery for Artefact’s digital channels. Through styling, photography and post-production, explored form, texture and light to capture the character of each object.
03. Editorial & Storytelling
Researched and wrote editorial features exploring the designers, ideas and cultural movements behind 20th-century design. Combining historical research with contemporary perspectives to bring lesser-known stories to light.
04. E-Commerce & Curation
Sourced and curated Scandinavian and European vintage design, with an emphasis on craftsmanship and provenance. Managed product presentation, copywriting and SEO, combining aesthetic considerations with commercial purpose.
05. Social Media & Campaigns
Conceptualised and produced digital campaigns and social media content for Artefact. Combined imagery, copywriting and creative direction to strengthen brand recognition and engage new audiences.